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More Consumers want Bespoke Kitchens

Can you recall a time when price was paramount and the major purchasing decisions were based entirely on what you were able to afford? For many people, this memory is fading quickly into the past as a recent survey of 278 consumers showed that price is no longer the primary concern behind their product choices.

VR Kitchen

Decisions Based On Quality

Traits such as quality, aesthetics, colour, and the desirability of the manufacturer are now becoming more important to today's consumers than just the bottom line. This startling revelation is showing an increased awareness by consumers of local businesses and national companies. For kitchen manufacturers this means that the power of their brand along with the quality of their kitchen design are now more important than the price tag they place on their units.

More features; no matter what the cost

This trend is leading to an upsurge in profits for bespoke kitchen manufactures. Until recently, bespoke kitchen design was a niche market catering to wealthy consumers requiring a kitchen for their unique space. With price falling down the list of 'purchasing pulls', more and more people on more modest incomes are seeking out the bespoke kitchen manufacturers for their home too.

For the price conscious minority, this movement should be seen as a good thing. More comsumers are demanding bespoke kitchens, so the big name kitchen manufactures such as MFI and Magnet will attempt to deliver a bespoke looking kitchen for the mass market. And although this kitchen will inevitably cost more, it's specification will be far in advance of its price tag.

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Vision House Software has over 20 years experience in the 3D kitchen CAD market and is a specialist developer of 3D CAD Visualisation and Illustration software tools. It's popular CAD Software includes:

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